The Connecticut Breastfeeding Coalition (CBC) would like to recognize retail businesses and public agencies in communities across Connecticut who support the efforts of breastfeeding mothers by making them feel welcome nursing in their establishment, or in other ways. Businesses can include restaurants, malls, retail stores, health or fitness clubs, libraries, museums, and other public and private sector locations.

Nominated business and public agencies will be awarded a certificate and decal stating that they are Breastfeeding-Friendly establishments who welcome breastfeeding mothers and babies.